Super Bowl 2025
Launched the Ray-Ban Meta AI glasses Super Bowl campaign featuring Chris Pratt, Chris Hemsworth, Kris Jenner, and a banana.
Directed by Matthew Vaughn.
Become the knight
Launched Batman Arkham Shadow VR game for Meta Quest in partnership with creative agency Alto. Directed by Johan Renck.
It's Kidsuper's world
Meta's "IT'S YOUR WORLD" campaign debuted during Game 5 of the NBA Finals, showcasing fashion designer Kidsuper's world. The outfit we collaborated on was included in his Paris Fashion Week show and on the cover of Kodak Black's latest album.
It's Coi Leray's world
Following the launch Kidsuper's world, I partnered with creative agency Droga5 on the second chapter of the campaign. We brought to life the world of hip-hop artist Coi Lerai by making a music video of her new song.
It's ______'s world
Social content in partnership with creators to support Meta "It's your world" campaign. Each creator showed what their world look like by making a mash-up of their unique interests. We made a bunch of these.
Below are a few examples.
The Sphere
Brought Ghostbusters and Stranger Things into Las Vegas Sphere for the launch of the Meta Quest 3.
Batman
Teaser, trailer and brand system for upcoming game Batman Arkham Shadow exclusively on Meta Quest 3.
More campaign work coming soon!
NYC 3D Billboard
Took over this iconic corner in NYC to launch Meta Quest 3. Made in partnership with BBDO.
Fishing with dad
In honor of Father's Day in the U.S., we highlighted a real father-daughter story, showcasing their reunion in the metaverse for a long-awaited fishing trip, emphasizing that while many dads may struggle with video calls, they thrive in quality time together.
Are we there yet?
Social content series about the metaverse hosted by Keke Palmer with special guests. The series tapped into different themes like music, gaming, art and sports. We created long form videos and hundreds of short format content pieces across Meta own social channels. The video below is a case study.
Meta rebrand
In 2021, Facebook Company renamed itself as Meta.
The big news were announced with this film at the annual Connect conference.
Black History Written By
Facebook Company social content campaign celebrating black culture across Instagram and Facebook. Directed by Bradford Young in collaboration with black creators.
Pass the board
To mark the inclusion of skateboarding in the 2021 Summer Olympics, Facebook company celebrated the skateboarding communities changing the game on Instagram, Whatsapp, and Facebook.
As part of the campaign, we sent a skateboard around the world for skaters to sign and draw on, representing their cultures and crews. The board showcases the global growth of skating and was designed in collaboration with artist Johanna Goodman.
Resilient voices
Facebook Company social content campaign celebrating the voices of the Latinx and Hispanic community across Instagram and Facebook. Directed by Sonia Malfa in collaboration with Latinx and Hispanic creators.
Women x women
Facebook Company social content campaign highlighting the community of women supporting other women across Instagram, Facebook and Whatsapp. My favorite piece of the campaign was this song composed by pop-punk band Meet Me At The Altar using fans' comments from her social media channels.
Ella
The opening conference of Facebook F8 event featured this film about the power of the Facebooks apps. It that was designed to be displayed on stage using three screens simultaneously. Directed by Terence Neale.
Here together
Fifteen seconds stories about people on Facebook. Directed by Autumn de Wilde.
STELLA ARTOIS
Perfectionists
360 worldwide campaign honoring the skilled individuals behind the world's greatest events. The campaign included broadcast, print, OOH and social content.
Below are three of my favorite pieces.
Case study
STELLA ARTOIS
Be legacy
Global campaign showcasing the legacy of the original creators of Stella Artois.
Directed by François Rousselet and Alma Ha'rel.
STELLA ARTOIS
Host beautifully
Summer campaign inviting people to elevate their gatherings to the next level.
Directed by Patrick Daughters.
STELLA ARTOIS
by Annie Leibovitz
Partnered with legendary photographer Annie Leibovitz to celebrate Stella Artois' timeless beauty. The work appeared in GQ, Elle and Vanity Fair among other luxury media outlets.
Behind the scenes
DIESEL
Spring/Summer campaign shot by iconic fashion photographers Mert Alas & Marcus Piggott
The Collection
This old campaign featuring "the collection" as a character was actually an idea I had for a different client but it was killed. My ECD at the time sold it to French Connection instead and I was happy he did it.
I think still looks cool over a decade after.
Amor America
I created this film almost two decades ago as part of a larger campaign to release a a new fragrance in the Latin American market for Natura brand.
The message about borders was impactful back then and continues to hold relevance today.
